It’s August, fall and football are already in the air…
Why not, given the sorry state of baseball here? It’s hardly surprising that local sports talk stations were looking ahead to the NFL season. Despite the Chiefsn poor preseason play.
Music heavyweights KCFX and The Rock were softer but still strong. But who tied a lead balloon to alt rocker The Buzz‘s formerly high flying kite? Maybe Lazlo should spend more time in a real church and less preaching politics in his. And now…
KANSAS CITY’S TOP 10 RADIO STATIONS IN MEN 25-54, 6 A.M. TO MIDNIGHT, MONDAY THRU FRIDAY
1) KCFX FM with a 11.9 share, down from 12.8 in July. Still going strong but awaiting will a shakey Chiefs season take a toll?
2) The Rock with a 10.1 share, down from July’s 10.6. Johnny Dare still living large with new contract in tow.
3) WHB with a 7.7 share up from 6.2. This is why you gotta ignore bloggers touting 6-plus and 12-plus seven day ratings that plainly do not matter. And where you’ll find ridiculous headlines like this one: "KCSP STILL AHEAD OF WHB"
4) 610 Sports with a 5.2 share, up from 4.2. See what I mean? A strong showing from Nick Wright and company, but not strong enough.
5) NewsRadio KMBZ with a 5.2 share up from 4.2. Are things starting to gel for KMBZ’s new AM-FM simulcast? They’d better. Entercom forfeited up thousands of paid monthly ad spots on KUDL FM to simulcast KMBZ.
6) KCMO FM with a 4.5 share up from 3.6. Baby boomers and their kids still living large.
7) Q104 FM with a 4.3 share down from 5.8. A really bad book, better hope it’s a one off.
8) Alice with a 4.2 share, up from 3.7 in July.
9) KFKF FM with a 3.9 share up from 2.6. Hard not to do the math, Q104 down a point and a half, KFKF up about the same.
10. The Buzz with a 3.9 share, rocketing downward from 6.3 the month before.
Let me remind you again that WHB did not lose to 610 Sports.
Bloggers who don’t have access to ratings – and most don’t – have disingenuously or naively reported that 610 topped WHB. However that’s based on nights and weekends when the Royals play and has nothing to do with the head-to-head weekday matchups, where 90 percent of the stations revenues and listeners are won and lost.