The radio ratings war is played on many fronts…
The two most important; morning and afternoon drive. The weekday periods when tens of thousands of Kansas Citians are in their cars traveling to and from work with nothing much better to do than listen to the radio. I told you yesterday that KCFX’s Slacker won the morning drive for men 25-54 and that The Rock’s Johnny Dare and Mix 93.3’s Rocket & Teresa were tops in women 25-54.
Now let’s take a look at how the afternoon drive – 2 p.m. to 6 p.m. stacked up in men 25 to 54…
There’s no shortage of heavy hitters past and present here. The Buzz’s Lazlo, WHB’s Kevin Kietzman, KCFX’s Skid Roadie, Q104’s TJ McEntire, 610 Sports up-and-comer Nick Wright and KMBZ news talkers Mike Shanin & Scott Parks.
And the King of the Beasts is…Skid Roadie.
Now the Top 10.
- KCFX FM with a 12.7 share
- The Rock with a 11.3 share
- WHB with a 6.9 share
- The Buzz with a 6.2 share
- 610 Sports with a 5.3 share
- Q104 FM with a 4.2 share
- Funny 102.5 FM with a 3.8 share
- KMBZ AM & FM with a 3.6 share
- KCMO FM with a 3.5 share
- The Point with a 3.3 share