How appropriate that the battle for sports radio supremacy in KC would be a see-saw affair…
In June, 610 Sports upstart Nick Wright nosed out WHB strongman Kevin Kietzman by a tenth of a share point in men, 25 to 54, from 2 p.m. to 6 p.m. It was a monumental victory, that somehow or another WHB made sure – via microscopic ratings adjustments for Royals game overlaps – proved to be short-lived.
But make no mistake; the days of WHB putting clown suits on Wright and 610 appear to be in the rearview mirror.
In June Wright came in fourth with a 6.8 share to Kietzman’s 6.7. That was then.
Kietzman and WHB came in third in the July radio ratings with a 6.9 share. While Wright and 610 slipped to fifth place with a 5.3 share.
So there you have it. For now.
On the news/talk front, KMBZ‘s Shanin & Parks Show continued its downward slide, coming in 8th with a 3.6 share in that same demo. That’s down from a 5 share last month and includes listeners from both its new FM and old AM broadcast bands. Not a good sign. Especially with the plethora of huge news stories that have been ricocheting about in recent months.