Let’s narrow down one of the more hotly contested local radio ratings contests, shall we?
Here’s one that raised more than a few eyebrows in the June rankings. Men, ages 25 to 54 in morning drive between 6 a.m. and 10 a.m., Monday through Friday. Remember? KCFX FM’s Slacker nosed out Rock 98.9 FM force-to-be-reckoned with Johnny Dare for the top slot.
A ratings fluke? Apparently not.
KCFX and Slacker stayed on top for July with a 12.4 share to Dare and The Rock’s 9.8 share.
While that’s a very big deal, The Rock nosed out KCFX in the same time slot in "adults" 25 to 54 with a 9.0 to KCFX’s 8.3. Based largely on the fact that Dare remains strong with women listeners with a 7.9 share to KCFX’s 2.6.
Dare and The Rock tied with Mix 93.3 FM‘s Rocket & Teresa morning show in the above demo with a pair of 7.9 shares
Just how good is Johnny D with the ladies? Very. The Rock’s Numero Uno status with women falls off by over two points in the midday 10 a.m. to 3 p.m. slot, to a 5.5 share.