One journalist’s nightmare can be another’s dream-come-true…
Take the ongoing battle for survival between Ink and venerable local alt weekly the Pitch. Light as Ink‘s content’s been (and continues to be), the Pitch has been having the rougher go. It was, until very recently, for sale for years by its now-former out-of-town owner. Its longtime editor bailed for the paycheck-friendly seas of the healthcare industry. Its top journo took a powder this past spring. Its page and ad counts are at levels that caused its former owner to audibly wince.
Then there’s Ink….
It’s hard to imagine the content of the weekly Tony likes to refer to as an "ad rag," being any more inconsequential. Outside of its ads, of course – and there is something to be said for that. But now that the Pitch is cleaning up its act under new owners a possible new variable has reared its head.
Might Ink‘s parent, the Kansas City Star close it down?
At first blush that might appear unthinkable. Think again…
Last week the Dallas Morning News announced it was killing off its entertainment tabloid Quick.
The similarities between Quick and Ink are many. The two entertainment weeklies were born in 2008 with similar missions. Reach out to younger, hipper readers and lose the geezers from the daily. Quick started as a "quick take" daily paper in 2003 before getting Frinked in 2008.
It’s no small fry either. With 90,000 copies a week, Quick has about the same footprint as Ink and the Pitch combined.
"We could not attract enough revenue to match up to the expense of the business model we had to make it sustainably profitable," said a company spokesman, adding that Quick had been a break even proposition the last three years. The extent to which – if any – Ink is bottom line profitable remains an unknown.
Serving to remind, when it comes to print publications, it’s a jungle out there.