When I first heard that Giorgio Armani would be designing Italy’s uniforms for the 2012 Summer Olympics, I was giddy. Hot sweaty men in chic, trendy short shorts? Yes, please.
But beyond my personal enthusiasm, his collaboration with the Italian National Olympic Committee really is brilliant—why not combine the talent of the most successful Italian designer with that of the country’s most successful performance athletes?
Armani’s contribution should come as no surprise either, as he himself is an avid sports fan. The man is part-owner of the Olimpia Milano basketball team, and he has been known to feature male-athletes in his underwear ads, including soccer superstar David Beckham.
I guess it goes to show that just like sex, sports sells.
It’s too bad we have to wait until July 27, 2012 to see the fashion-forward sportswear, which will be debuted at the opening ceremony in London’s Olympic Stadium.
If you do want a hint of what to expect ahead of time, check out Ea7, Emporio Armani’s sportswear line. Last season’s line included an array of plain and graphic t-shirts, sweatpants, and sleek track jackets—some of which are perfect for Fall 2011, and they’re on sale.
So go ahead boys, treat yourselves to a little Armani. You may never be an Olympic Athlete or an underwear model who is internationally lusted after but you sure as hell can dress like one.