We all know the economy is awful…
Everyone’s looking for deals or shopping at places with big discounts and strong value. Even major concerts are on Groupon at 2 for 1 prices. Shopping malls and entertainment districts ONLY see crowds on weekends.
Well. The Legends at Village West has made its move and it’s working.
"We have a strong increase in almost every area of sales right now, the changes and additions are working well," says Amy Craft, marketing director for the area.
Amy and her staff have done a tough job well.
She’s slowly moved Legends forward towards the goal of being "the shopping and family entertainment spot for Kansas City" And you can now see the upswing with your own eyes.
Many people didn’t initially like the "Outlet Concept" of some big name brands at Legends.
Though the stores look and seem normal, almost all of the biggies are outlet stores. However the street talk is GREAT! People want to shop and play at a large shopping city that has it all at a price. The stores and shops – and not all are outlets – look very nice.
I’ve been out there for just over four years.
Outside of the first year, the area has been under the same pressures that we see on THE PLAZA, at OAK PARK MALL, ZONA ROSA and all the rest of the area malls; very slow daytime business except weekends.
Restaurants are down, especially at lunchtime (almost non existent for most areas now). However Legends/Village West has tons of fast food. Names you know like McDonald’s, Taco Bell, Chick-fil-A, and 20 more. Plus a nice mix of name restaurants like Yard House, Styx, Jazz, and 40 more, including BBQ such as Arthur Bryant’s and Famous Daves.
There’s something for everyone.
And this summer the daytime traffic even on weekdays has doubled.
Nike is almost always packed, same with Adidas and opening next week, perfromance gear retailer Under Armour – that’s a huge one. The crowds of shoppers are often pretty thick now. I didn’t see that much the last three years.
And this despite the 100 degree heat!
THE BIG EVENTS: Legends / Village West has added many big events and that have started to work. NASCAR sadly draws large crowds but they don’t spend much time away from the track. LiveStrong, the soccer stadium is another story. Upscale ticket buyers are eating,shopping and spending money at the center like crazy. Stanford’s even gets some of them on game days and nights.
Of course, they’ve added huge concerts like Farm Aid starring Willie Nelson, Neil Young, John Mellencamp and Dave Matthews. A sure sell out for August 13th.
Concert promoter Chris Fritz straightened me out on KANROCKSAS. It will have several stages, VIP rooms and on-field crowds just like Rock Fest. It will be a sight and sound explosion. By now we all know that million dollar a night guy Eminem will headline the show. One of only three he will do in the USA this year. Muse will be the other nights big name stars along with a boatload more.
So these new stores – with more coming from the water cooler talk I hear now – proves that Legends, KCK and Village West is on the move to becoming the top spot in Kansas City. And maybe even faster than I thought.
PS. THERE’S NO CRIME. It’s the safest, large entertainment district in the Kansas City area – no argument.
Great job by KCK law enforcement they don’t allow any B.S.