Enough is enough, sometimes we have to admit we made a mistake and fix it fast…
The Kansas City Star, which I do like overall, needs a shot in the arm bad. Really bad. The fix is not more big ads on page one or hiring more inexpensive young writers with limited talent. No.
HERE IT IS KANSAS CITY, DRUM ROLL..HIRE BACK HEARNE CHRISTOPHER AND JASON WHITLOCK NOW!
Both should have one-off stories on Page One for a bit, then alternate that for a couple days a week.
Lets face it THE STAR HAS NO STARS.
Right now there are almost no name writers left that anyone knows or follows. Sure we have Joyce Smith in business, Steve Kraske now and again – but he’s mostly on radio – and new guy Sam Mellinger in sports. That’s nice, but doesn’t generate the water cooler talk of Whitlock and Hearne.
It just ain’t happening Kansas City Star.
Whitlock without a doubt caused a stir. Hearne gave us an entertainment column that has never been replaced and is badly missed. Nobody covers local stars or political people at all. That’s unheard of at a large newspaper. NO LOCAL COLOR.
Whitlock and Hearne would do just that. Both well known names in this city. Like them or not, people want to read and hear what those two think about PEOPLE.
Nobody cares what Jenee Osterheldt thinks or anyone else in FYI. Or almost anyone in sports. BORING.
I know both guys. Let me tell you this as a fact; HEARNE is a hard working guy, he never is off duty, never. That guy was all over this city daily, getting stories. Whitlock found gems with sub par teams and made Carl Peterson the "evil empire." Without him, NO STORIES on Peterson.It was Whitlock who uncovered the fake world of King Carl.
Hearne made stars of local colorful characters like my dad Stan Glazer (only Hearne really covered his first run for mayor and Stan nearly won), panhandler Jerry Mazer, Holly Starr, all the nightlife on the Plaza, Westport, Downtown and out South: Only Hearne.
Now if you are a somebody with no national coverage, you get zero cover from the paper. FYI only knows two KC names, Rob Wriggle and Paul Rudd, both actors with many credits. Sorry, David Cook you are OUT.
Yes, they throw me a bone now and again.
So put up the billboards KC Star and get some action for a change. Nothing your marketing does has worked since you cut ties with these two household names. Nothing.
KC Star, here is the great news; since you guys are cutting costs everywhere: Hire both back at much less dough. Hearne, yes its true, has his own money. Jason may be down a little in that area and needs the money, but both NEED THE ACTION.
Jason was a star here, he wants to come home. Bring him back, bring him back. Having these two back would be like the first several episodes of "Two and A Half Men" with CHARLIE SHEEN BACK,and behaving..off the chart.
This is marketing genius by uh, guess who? OK, I can be a consultant for a couple of dollars.
Save the planet. Save the Paper HIRE HEARNE AND JASON BACK ASAP. PLEASE FOR ALL OF OUR SAKES. Thank you.