There are few things former Star columnist Jason Whitlock enjoys more than pimping people in KC….
So after putzing around with Nick Wright on 610 Sports a few weeks back, Whitlock let it be known he just might be returning to local airwaves September 5th. Coy Tweets to that effect aside, if Big Sexy’s living so large blogging for Rupert Murdoch in LA why is he entertaining the notion of returning to a gig he was fired from here that paid measily $100,000?
That’s chump change for a blogger of Whitlock’s stature, is it not?
Having spoken recently to both of Whitlock’s former radio bosses in KC – Kevin Kietzman and Bob Zuroweste – I can tell you neither see much more than a snowball’s chance of that happening.
The $64 million question: How good was Whitlock when he was on the air here?
"There are different qualities of an on-air talent," Zuroweste says delicately. "They’re name recognition, star quality, content and on-air delivery. And Whitlock went three for four."
I’ll bite, which of the four did Whitlock fail in?
"On-air delivery," Zuroweste says. "Jason’s biggest issue was his ego. He was a great writer but that doesn’t translate into being a great radio performer. He sounded like he had marbles in his mouth. He was also very controversial; the question was, did the controversy appeal to the more plus or the minus side."
Zuroweste learned the hard way what Whitlock flying solo was like after his falling out with on-air mate Bill Maas.
"Jason had a co-host on WHB – him and Maas – but he wanted to do his own show when we hired him," Zuroweste says. "But he needed a good co-host no matter who it was. He needed somebody to partner with."
Would Zuroweste bring Jason back if he could?
"I’m not in a position to."
That said, there is a school of thought that putting Whitlock back on the air at Entercom after having to forcibly remove him from the studio would be too risky.
"Too dangerous," says one radio exec who asked not to be named. "You don’t take somebody back after they do what he did. He burned a (effing) bridge. And you can’t burn the bridge you live on."