They said it couldn’t be done…
Step aside senior citizens and middle age haters, Nick Wright has done the unthinkable. He really has beaten WHB superstar Kevin Kietzman. And not via the aid of fuzzy math or the Kansas City Royals. The lowly Kansas City Royals, I might add.
Nope, we’re talking the real deal this time out. Check it.
In men, ages 25 to 54, Monday through Friday from 2 p.m. to 6 p.m. Wright had the right stuff.
Wright’s show on 610 Sports squeaked past Kietzman’s by a tenth of a point with a 6.8 share to KK’s 6.7.
Wright’s take on his big win?
"Thanks to the listeners for accepting what I do, and my staff for putting up with me. This was a major team effort, with the listeners of sports talk in
KC and my team at 610 and Entercom being at the forefront, and I truly appreciate it."
Say what you will about the Royals night and weekend games. Clearly they distort the 6-plus Arbitron numbers available to the public which measure Monday through Sunday, 6 a.m. to midnight. But even in men, ages 25 to 54, weekdays from 6 a.m. to 7 p.m., 610 Sports narrowed the overall gap significantly with a 4.9 share to WHB’s 5.8.
The bottom line: There may not be any talent raids or body bags just yet, but maybe – just maybe – there is something to this sports radio war.
And maybe it’s time for long-in-the-tooth sports radio media soothsayers and listeners to swallow their spite and admit that Wright is fast becoming a force to be reckoned with on the local scene…