New Jack City: AMC Ends Reserved Seating @ Town Center, Drops Food Req

AMC Theatres is bidding adieu to the reserved seating experiment at its Town Center 20!

Company spokesperson Ryan Noonan confirmed that the Kansas City-based theater circuit will be phasing out the reserved seating-only policy at the South Leawood theater by July 22nd.

"We will be advising our guests of the pending policy change prior to the switchover date through in-theater informational postings," Noonan says.

During the experiment, theater patrons paid a mandatory ticket premium for guaranteed reserved seats, something that many moviegoers enjoyed—especially on busy weekend nights. However, evidently there weren’t enough of them to sustain the policy for the long term causing AMC to kill the program off.

According to Noonan, AMC’s other current reserved seating test megaplex in Century City (L.A.) received a better reception and will continue.

Noonan pointed out that local reserved Cinema Suites and Fork & Screen seating at AMC 30 Olathe and Cinema Suites reserved seating at the AMC Mainstreet in downtown Kansas City will remain intact.

In other changes, AMC recently did away with the mandatory food voucher purchase for patrons attending shows at Cinema Suite and Fork & Screen auditoriums. Instead, AMC will charge the regular theater admission price plus a minimal additional fee to experience AMC’s "suite life."

Dining and alcoholic beverages will continue to be available at local Cinema Suites and Fork & Screen.

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6 Responses to New Jack City: AMC Ends Reserved Seating @ Town Center, Drops Food Req

  1. smartman says:

    Cheap Jojo/Harley/ Joco Bastards
    No better way to see a movie. LOVE, LOVE, LOVE Mainstreet. Food and service are better than any BS casual dining joint. The misses loves it too. When you add it all up it really is a cheap date.

  2. Hearne Christopher says:

    Here, here!

    I used to look at the lesser movie and meal joints like the ones that closed at Zona Rosa the same way I looked at laundromats that sold beer. Tres cheesy.

    But AMC did it right. It’s actually a very high quality cheap, fun date.

  3. Casey says:

    Sorry you guys didn’t get it
    Like the above have said, AMC Mainstreet (downtown) is a great night out.

    In contrast, much of the business of JOCO-located – or other suburban – movie houses, is the business of dropping the kids off for a moment of peace. Sometimes it’s an evening of peace, while heading to the nearest steakhouse of the moment to find a new step-mommy or daddy. Or, just suburban kids who have nothing else to do.

    Downtown did it right, it’s not a bazillion-plex, but less than a dozen theaters with an adult audience in mind. The bar is right there when you walk in, and not by accident. Is it perfect? No, it sometimes carries the lowest common denominator of movies. But, being able to be free of 2-year-olds and being able to have a beer, and maybe a sandwich, is nice.

  4. bschloz says:

    Popcorn And Jr. Mints
    I don’t like eating in the dark..just me. I have done the dinner deal a few times in Olathe. Valuewise I suppose its worth it.
    Happy Fathers Day Ya’ll
    http://www.scribd.com/doc/57840168/Father-s-Day-Story-June-2011

  5. Hearne Christopher says:

    Again, I always thought the concept of dining and having drinks in a darkened movie theater was lame, too. Until I tried the AMC Main street. Ditto for the Cinema Suites and Fork & Screen in Olathe. The food can be a little hit or miss, but overall it’s pretty good and well-priced.

  6. joanna says:

    Smartman, you are married?
    OMG–who puts up with your crap? Is she deaf and afraid of the internet?

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