AMC Theatres is bidding adieu to the reserved seating experiment at its Town Center 20!
Company spokesperson Ryan Noonan confirmed that the Kansas City-based theater circuit will be phasing out the reserved seating-only policy at the South Leawood theater by July 22nd.
"We will be advising our guests of the pending policy change prior to the switchover date through in-theater informational postings," Noonan says.
During the experiment, theater patrons paid a mandatory ticket premium for guaranteed reserved seats, something that many moviegoers enjoyed—especially on busy weekend nights. However, evidently there weren’t enough of them to sustain the policy for the long term causing AMC to kill the program off.
According to Noonan, AMC’s other current reserved seating test megaplex in Century City (L.A.) received a better reception and will continue.
Noonan pointed out that local reserved Cinema Suites and Fork & Screen seating at AMC 30 Olathe and Cinema Suites reserved seating at the AMC Mainstreet in downtown Kansas City will remain intact.
In other changes, AMC recently did away with the mandatory food voucher purchase for patrons attending shows at Cinema Suite and Fork & Screen auditoriums. Instead, AMC will charge the regular theater admission price plus a minimal additional fee to experience AMC’s "suite life."
Dining and alcoholic beverages will continue to be available at local Cinema Suites and Fork & Screen.