What’s to become of one of Kansas City most esteemed local radio signals, KUDL-FM?
Parent company Entercom told key advertisers today it would announce the signal’s fate tomorrow. KUDL currently plays soft rock, targeted to women at 98.1 on the FM dial. However at noon today Entercom did away with its Gen X radio format at 99.7, changing it to The Point, playing "Today’s Best Music" and targeting women between the ages of 25 and 49.
KUDL morning host Tanna Guthrie – formerly of KY102 and 99.7KY – will leave KUDL and return to 99.7 in the afternoon drive. And former Mix 93.3 personality Kelly Urich will host morning drive on The Point (migrating from Gen X).
Urich surprised some Entercom advertisers during a conference call shortly before the changeover to The Point by telling them, "I have two passions, I love doing great radio and I hate Wilks Broadcasting."
Urich bailed from Wilks two years ago and sat out his year long noncompete running an online radio station before hooking up with Entercom’s Kiss FM which later became Gen X – both at 99.7 FM.
Leaving the unanswered question of what Entercom will do with KUDL’s 98.1 frequency…
From appearances it won’t be using 98.1 to target women, since Entercom says it wants The Point to be a super signal in that regard. And there’s already plenty of male-oriented rock signals in the market.
One insider guess is that it could use this week’s PR push on 610 Sports Nick Wright’s show to simulcast 610 on FM, as has been done in other markets. Another option would be to simulcast news radio 980 KMBZ, which while still a cash cow has been slipping in the ratings on the AM dial.