I’m into a good tease as much as the next guy – especially when a happy ending is involved…
If you’re stuck in traffic on I-35 and in desperate need of a laugh, there’s a new radio station in town.
For the past several days, translator station K273BZ-FM, Bonner Springs had been filling its airwaves with hysterical laughter interupted only with teaser liners like "What’s so funny about 102.5," etc.
Finally, on Valentine’s Day at 10:25 a.m. they officially signed on with continuous comedy bits as in "All Comedy-All The Time!
In radio, this promotional process is called "stunting."
Obviously K273BZ-FM / KCMO-FM, HD2 didn’t work very hard to veil the new format, although some insiders incorrectly predicted Kansas City’s newest FM signal would simulcast sister station KCMO-AM’s talk radio programming.
Side bar: The best radio stunting I’ve ever heard went down in K.C. years back when a local station was about to flip formats.
After the last song had played, all we heard for the next week were construction noises; hammers; saws; drills – the sounds of building a new station.
And every so often you’d hear some construction guy making derogatory comments about one of the old format’s songs he’d just stumbled upon.
A pretty effective stunt campaign – my only regret is I can’t recall the station that pulled it!
Uh. if you do it, please clue me in.
How can 102.5-FM hope to succeed with "All Comedy-All The Time" when a previous AM station here during the late 90s couldn’t?
Well, for starters, 102.5-FM pretty much runs itself and doesn’t require additional staffing with the programming fed by the 24/7 Comedy Radio network.
It probably requires less staffing than last year’s addition of 103.7-THE DAM to Cumulus Radio’s Kansas City holdings and may provide a new and/or additional revenue stream for the media conglom.
So the laugh’s on YOU!
At least that’s what the management of 102.5-FM is hoping for.