On Friday, I got a $75 check in the mail that I wasn’t expecting, so I cashed it and headed straight for Vinyl Renaissance to feed my latest addiction.
I was having a great time putting together a stack of wax to take home and trip out on. Midway through my shopping frenzy, though, I remembered something I saw a few days ago on the store’s online Internet website: a turntable-buyers discount program. I thought, Hey! I bought me a turntable at this store, a totally cool vintage Dual with a brand-new Ortofon cartridge.
So I went to the man at the cash register and I said, “What’s up with your turntable-buyer’s discount plan?”
He said, “You get ten percent off of everything in the store for a year if you buy a new turntable.”
“Not used?” I asked.
“Not used,” he said.
Of all the injustices!
The new turntables at Vinyl Renaissance are all like $5,000. Used is only $100 or so. I can understand why they’d want to offer incentives for people to buy the expensive high-end stuff.
BUT THE FACT IS, THE PEOPLE WHO BUY THE USED TURNTABLES ARE THE ONES WHO NEED IT THE MOST!
I was kind of pissed, but I went right on shopping, loading up on some Pink Floyd, Minutemen, Johnny Cash, Bill Evans and the Flaming Lips. It was the best capitalist rush I’ve had in months.
But then when they rang me up, they didn’t take 10 percent off. They added 10 percent. Sales tax. For The Man.
I’m still going to shop at Vinyl Renaissance. They’ve got an awesome selection, and their used discs are all in great shape.
Still, this record shop needs to get back in touch with its revolutionary spirit and un-Man-ify.
You all might sell a lot of classical. But you also sell a lot of rock, blues, country and jazz. And when you capitalize on these art forms with roots in poverty, you have an obligation to the poor. And that includes people who dropped $150 on a beautiful old Dual and had to suck it up elsewhere in the budget to make it work.
It’s the least you can do.