It’s one thing to send your competitor a Christmas card. Quite another a New Year’s gift.
That’s going the extra mile.
But that’s exactly what happened on the local radio scene. It’s been a week since Wilks Broadcasting’s KCKC-FM dropped its (somewhat) popular STAR 102 adult contemporary format in favor of ALICE 102.
The industry calls the new sound an Active Adult Hit format which has done well in other markets.
Yet probably nobody in K.C. is happier about the switch then the folks at Wilks’ rival Entercom—specifically the gang at KUDL-FM.
Because Wilks in effect has handed the adult contemporary (AC/Soft Rock) format over to KUDL. The betting money being that it should send 98.1’s PPM ratings numbers higher and have its sales reps ‘kuddling up’ to additional sales revenues.
There was probably less New Year’s cheer over at Cumulus Broadcasting where KCJK-FM’s JACK-FM format appears to be ALICE’s new direct competitor. Even though 102.1 will nibble away at other local signals as well, it’s targeting primarily woman ages 25-54 (but with more (musical) reasons for men to tune in as well).
ALICE is more of a variety hits format playing the modern hits of the 70’s through the 2000’s.
They promise less repetition of songs and ‘Playing the Music YOU Want to Hear!’
How, you ask?
By incorporating something Wilks calls Listener Integrated Radio via the station’s website.
In other words letting tell ALICE what to play. Sort of like an FM IPOD.
Will ALICE 102 have live or voice-tracked DJ’s? We’ll find out soon enough.
In the meantime, KUDL’s been given the kiss similar to the one that KCFX-FM, The Fox has been enjoying ever since the demise of 99.7-KY-–namely FORMAT EXCLUSIVITY in the market.