Kansas City Star subscribers had a bit more to be grateful for this Thanksgiving…
Less so, it’s advertisers.
While Thursday’s Star was chock full of ads from anxious retailers it looked less chocked than last year
For starters, it hit driveways in one – not two – plastic bags, indicating fewer advertisers had opted to go with print for post Thanksgiving shopping scams.
But as the scholars at Dale Carnegie stress, never give a fact without the benefit.
The benefit to subscribers was the Star decided not to dun them for the extra $1.25 it did last year. That’s when it said it needed the extra moolah to pay for all the extra ads it sold and the heavier paper.
KC Confidential’s Jack Poessiger called it just another slap in the face for readers who had supported the shrinking, lighter-in-weight Star in recent years.
"It almost smacks of a movie theatre raising ticket prices an extra buck because they increased the number of their screen ads before the feature film," Poessiger wrote
So was it the lighter weight or complaints that caused the Star not to gouge readers for the extra buck?
"That was awful," says one Star staffer of last year’s upcharge."It’s ridiculous to have to pay extra for a bunch of ads. I think they didn’t do it this year because the paper’s healthier."
Speaking of inserts, my Saturday Star came with no less than seven copies of that day’s Nebraska Furniture Mart ad.
And at no extra charge!