John Mellencamp was a sold-out show at the Midland by AMC last Friday. But not everyone holding a ticket was able to get in.
Why? Shady ticket brokers and/or sellers. A number of people showed up at the concert with bar coded tickets printed off computers. However, because more than one copy of that ticket had been printed and sold to ticket brokers, they were unable to get it. That’s because once a ticket is scanned at the venue, its bar code is no longer useable.
In other words only the first person presenting a bar coded ticket gets in. Concertgoers presenting tickets with the same code after that do not, because the code has expired.
That’s what happened at Mellencamp.
I spent a lot of time in the box office that night. And we resolved any issues that came up for customers who had purchased tickets directly from Ticketmaster through our computerized system.
However, the people who buy tickets through a broker never enter this Ticketmaster system and their purchase receipts can only be traced back to the broker or purchaser who originally purchased them through Ticketmaster.
Not from the receipt the broker gave them.
So unless you’re getting the physical Ticketmaster ticket stock tickets from one of these brokers, there’s no way to guarantee that you’re not getting a ticket that the seller hasn’t already sold two, three or four times.
Meaning that if one of these brokers or sellers is sending you a link to a ticket that you can print, there is NO WAY TO GUARANTEE THAT YOUR TICKET HASN’T BEEN SENT TO TEN OTHER BUYERS!
Again, the ticketholder who had that ticket scanned at the venue on the night of the show first is in. Anynyone who shows up after that with what a ticket bearing the same bar code is going to be turned away.
And that, unfortunately, is what happened at Mellencamp.
How to avoid this? Only buy your tickets through Ticketmaster or make darn sure you’re getting the actual physical ticket which cannot be duplicated.
Not the printed at home on a computer ticket.