And in a photo finish ending, legendary Kansas City hamburger haven Winstead’s kicked Blanc Burger + Bottles you-know-what in the game of Groupon. Yes, Groupon – that paragon of Internet marketing virtue that’s sweeping the nation one email deal a day at a time.
Here’s how it went down…
Back in June, Blanc saddled up on Groupon with a get $20 worth of “gourmet burgers and drinks” for $10 offer that bagged a whopping 8,430 takers.
So sweet was that deal, that Blanc returned to the Groupon plate again last month and set an all-time Groupon record.
Enter Winstead’s yesterday with a 5 bucks will get you 10 bucks Groupon deal.
Less money was involved, but as expensive as Winstead’s is for a fast food joint – and make no mistake, it’s expensive – its burgers have yet to hit 10 bucks apiece and it doesn’t sell booze.
You get the picture.
In the final accounting, Winstead’s sold 8,676 Groupon deals to Blanc’s 8,430.
Blanc’s take on the Winstead’s win?
“Congratulations,” says Blanc spokesman Will Gregory. “Obviously it shows an interest in the burger market in Kansas City. And Blanc’s just happy to be a part of that tradition.”