Oh how the mighty have fallen…
In the wide world of marketing there are lots of players. Heavy hitter from megapolises like New York, Chicago, LA. And while we here in Kansas City get our props every now and so often – a World Series or Super Bowl win maybe once per lifetime – it’s not often that one of our own rise up and kicks world class butt.
Enter blanc burgers + bottles.
In it’s second trip to the plate with Internet daily deal making phenomenon
smartman
How about something “headier” like repudiating the BS the Star wrote about the “surplus” at Union Station?
AP
Chicago’s population is actually just a shade under 3 million. Perhaps 6 million if you count all the suburbs.
metmac
If it’s good they wouldn’t have to give it away. If you have to use 50% coupons to eat at places they can’t regularly afford or if you have to reduce prices by 50% to get folks to eat it, you are not worth it in the long run. What happened to word of mouth? If it is good, people will find you…BTW…who GAF about Chicago?
________________
HC: I think the word of mouth looks pretty darn strong when 14,000 plus people respond in these numbers to an email. They’re clearly not flying blind. And if they take someone with them, have dinner and drinks, the bill will be well over $20 is the betting money.
bob
AP, Chicago the metro has a 9 mill pop as of the last census in 2000. ours as a metro is roughly 2 mill. Quit splitting hairs. You do have to count the entire Chicago metro when they have 14 locations.
BTW metmac, If you haven’t been to blanc, it’s worth it man. This is like a buy one get one free. Who doesn’t like bogo? They definitely don’t have to give em away. It’s called smart advertising. After a while word of mouth gets as far as you can, and doesn’t attract NEW clients. Take a marketing class.
http://www.city-data.com/us-cities/The-Midwest/Chicago-Population-Profile.html
Bryte Lyte
Wouldn’t a customer prepaying for an item (basically what a deal like this) be similar to a customer deposit and therefore subject to a state’s unclaimed property rules? Not sure but if so I think this would mean if customers don’t redeem it doesn’t mean it is free money, as it would be considered unclaimed property. Would love to hear thoughts from an attorney specializing in unclaimed property.
Geoffrey, the SIX STRING cpa
bschloz
I’ll gladly pay you $10 for $20 worth of Hamburgers on Tuesday. Genius..wonder how they cut up the 100,000$$ …the true churn rate?
TigerVIP
Groupon takes a 50% cut of the 100,000 plus dollars. The other 50,000 is paid out to blanc over 3-4 months.
Jeremy
@Bob – thanks for setting the record straight. I couldn’t believe the all juvenile comments. It’s like no one wants/believes a local restaurant could be that good with their menu or marketing (and it is).
eric
it is paid up front…70,000.00
jojo
$10 BURGERS….got to be kidding me…
whats next $40 steaks….
i can grill a burger that makes this blanc
taste like nothing.
Also..i”m sure theres about 60% of the people
who never use the coupon….probably more…
because most coupons are lucky to get 1%
redemption…but if they need to do half offs
maybe they should just lower the price of the
burger all together and really pack th place.
Plus studies show 2 things..
1. most people who use thesse thiings are
already customers.
2. theres usually not the high level of repeat
usage on these deals…
3. HEARNE…IS THIS ALL YOU HAVE TO WRITE ABOUT..OH…I SEEE THE GROUPON AD JUST BELOW
THE COMMENTS SECTION HERE…..AHHHHHHHHHHHHHHH
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HC: Memo to the Insightful One: The Groupon ad you see is not sold by KCC. Those ads consist of whatever Google puts there.
Tracy Thomas
the genius of groupon is the brain=theory copy, and that it’s very limited, not every month in valpac, etc. its very hip.
as for dining at jojo’s, you are the soup nazi, MAN! your toxic personality would ruin any meal.
jojo
tracy thomas….you are a disgrace to the
advertising industry. You are the most disliked
and hated person in the business. I would never you in my house…near my
house….in my offices or anywhere near me….
Dexter Morgan
every time i eat a jalapeno burger i have to take a big jojo
smartman
Let’s get ready to
R U M B L E.
In the blue corner the original purveyor of toxic shock and awe, the master of verbal decapitation, more self absorbed than an extra large tampon, the man with the mojo give it up for J O J O!
In the red corner the queen of stoppy copy, Adam Bolds worst nightmare in stilettos, she knows more about roofing than the 12 illegals living in room 308 at the American Inn in Independence, give it up for RACY TRACY
T H O M A S.
Jojo, Tracy keep it filthy, no hitting above the belt, when I tell you to break, tell me to fuck-off.
hearne
FYI: Greater Chicago, according to Wikipedia includes Chicago- Naperville- Joliet, IL-IN-WI with a July 1, 2009 estimate 9,580,567people.
hearne
Oh yeah, keep it clean, fighters. Try to aim a smidge above the belt.
Jake
I don’t know who Jo Jo is, but he/she seems like an actual representation of a douchebag. Enjoy continually sucking at life. Seriously.
Best burger I’ve ever had, by far. Way to be, Blanc.