Hearne: blanc burgers + bottles Shatters Groupon Record

Oh how the mighty have fallen…

In the wide world of marketing there are lots of players. Heavy hitter from megapolises like New York, Chicago, LA. And while we here in Kansas City get our props every now and so often – a World Series or Super Bowl win maybe once per lifetime – it’s not often that one of our own rise up and kicks world class butt.

Enter blanc burgers + bottles.

In it’s second trip to the plate with Internet daily deal making phenomenon

This entry was posted in Hearne_Christopher and tagged . Bookmark the permalink.

18 Responses to Hearne: blanc burgers + bottles Shatters Groupon Record

  1. Anonymous says:

    How about something “headier” like repudiating the BS the Star wrote about the “surplus” at Union Station?

  2. Anonymous says:

    Chicago’s population is actually just a shade under 3 million. Perhaps 6 million if you count all the suburbs.

  3. Anonymous says:

    If it’s good they wouldn’t have to give it away. If you have to use 50% coupons to eat at places they can’t regularly afford or if you have to reduce prices by 50% to get folks to eat it, you are not worth it in the long run. What happened to word of mouth? If it is good, people will find you…BTW…who GAF about Chicago?
    HC: I think the word of mouth looks pretty darn strong when 14,000 plus people respond in these numbers to an email. They’re clearly not flying blind. And if they take someone with them, have dinner and drinks, the bill will be well over $20 is the betting money.

  4. Anonymous says:

    AP, Chicago the metro has a 9 mill pop as of the last census in 2000. ours as a metro is roughly 2 mill. Quit splitting hairs. You do have to count the entire Chicago metro when they have 14 locations.

    BTW metmac, If you haven’t been to blanc, it’s worth it man. This is like a buy one get one free. Who doesn’t like bogo? They definitely don’t have to give em away. It’s called smart advertising. After a while word of mouth gets as far as you can, and doesn’t attract NEW clients. Take a marketing class.


  5. Anonymous says:

    Bryte Lyte
    Wouldn’t a customer prepaying for an item (basically what a deal like this) be similar to a customer deposit and therefore subject to a state’s unclaimed property rules? Not sure but if so I think this would mean if customers don’t redeem it doesn’t mean it is free money, as it would be considered unclaimed property. Would love to hear thoughts from an attorney specializing in unclaimed property.

  6. Anonymous says:

    Geoffrey, the SIX STRING cpa

  7. Anonymous says:

    I’ll gladly pay you $10 for $20 worth of Hamburgers on Tuesday. Genius..wonder how they cut up the 100,000$$ …the true churn rate?

  8. Anonymous says:

    Groupon takes a 50% cut of the 100,000 plus dollars. The other 50,000 is paid out to blanc over 3-4 months.

  9. Anonymous says:

    @Bob – thanks for setting the record straight. I couldn’t believe the all juvenile comments. It’s like no one wants/believes a local restaurant could be that good with their menu or marketing (and it is).

  10. Anonymous says:

    it is paid up front…70,000.00

  11. Anonymous says:

    $10 BURGERS….got to be kidding me…
    whats next $40 steaks….
    i can grill a burger that makes this blanc
    taste like nothing.
    Also..i”m sure theres about 60% of the people
    who never use the coupon….probably more…
    because most coupons are lucky to get 1%
    redemption…but if they need to do half offs
    maybe they should just lower the price of the
    burger all together and really pack th place.
    Plus studies show 2 things..
    1. most people who use thesse thiings are
    already customers.
    2. theres usually not the high level of repeat
    usage on these deals…
    HC: Memo to the Insightful One: The Groupon ad you see is not sold by KCC. Those ads consist of whatever Google puts there.

  12. Anonymous says:

    Tracy Thomas
    the genius of groupon is the brain=theory copy, and that it’s very limited, not every month in valpac, etc. its very hip.

    as for dining at jojo’s, you are the soup nazi, MAN! your toxic personality would ruin any meal.

  13. Anonymous says:

    tracy thomas….you are a disgrace to the
    advertising industry. You are the most disliked
    and hated person in the business. I would never you in my house…near my
    house….in my offices or anywhere near me….

  14. Anonymous says:

    Dexter Morgan
    every time i eat a jalapeno burger i have to take a big jojo

  15. Anonymous says:

    Let’s get ready to
    R U M B L E.

    In the blue corner the original purveyor of toxic shock and awe, the master of verbal decapitation, more self absorbed than an extra large tampon, the man with the mojo give it up for J O J O!

    In the red corner the queen of stoppy copy, Adam Bolds worst nightmare in stilettos, she knows more about roofing than the 12 illegals living in room 308 at the American Inn in Independence, give it up for RACY TRACY
    T H O M A S.

    Jojo, Tracy keep it filthy, no hitting above the belt, when I tell you to break, tell me to fuck-off.

  16. Anonymous says:

    FYI: Greater Chicago, according to Wikipedia includes Chicago- Naperville- Joliet, IL-IN-WI with a July 1, 2009 estimate 9,580,567people.

  17. Anonymous says:

    Oh yeah, keep it clean, fighters. Try to aim a smidge above the belt.

  18. Anonymous says:

    I don’t know who Jo Jo is, but he/she seems like an actual representation of a douchebag. Enjoy continually sucking at life. Seriously.

    Best burger I’ve ever had, by far. Way to be, Blanc.

Comments are closed.