Tony: Original Reporting Not as Important on Internet

For just a moment, I don’t want to simply celebrate the death of Kansas City’s biggest daily paper.

I simply want to demonstrate how local media is changing with a very clear cut example of creative people garnering huge numbers on the Internet without doing any of that pesky research and reporting that journalists love to tout.

Recently, a rather weird-ass local lady gave an inspired eye-witness account of a Kansas City gas station altercation. She was just one of many weird people on the local news. Subsequently, popular Internet act The Gregory Brothers got a hold of the clip, turned it into a song and garnered more than a million views and counting.

Let me explain why this is important:

With only 365 likes and only 549 views on their original youtube posting (where the video was most easily pilfered) the story was a minor success for Kansas City news station KMBC.

But once the clip was put online creative people turned it into Internet Gold and thereby proved TKC’s longstanding theory that the Internet is a postmodern paradise. It’s bigger than Andy Warhol’s soup cans because everybody/anybody can do it. In this environment all of the investment in technology, reporters, satellites and work hours wasn’t rewarded as much as a song that was probably written, produced, edited, published (for free) by a small group of creatives.

Sure, there’s an argument that without TV news original content, the so-called “creatives” would have had nothing to work with and I respect that stance. Also, the widespread viewing of the KMBC footage even in the reworked video is sure to increase the station’s profile. However, the glut of local news on the supply side rarely pays off in terms of the national exposure that everybody wants despite the fact that KMBC leads the local news scene. What’s more interesting to me is the latest example that creativity and spectacle is far more likely to catch a bigger internet crowd.

Also, the tune is quite catchy.

Tony Botello

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7 Responses to Tony: Original Reporting Not as Important on Internet

  1. Anonymous says:

    Mark X
    …spot on, Tony.

    Some folk STILL don’t ‘get’ the internet … and they are dead & don’t realize it….

  2. Anonymous says:

    Original reporting, who cares. Bullshit from basement dwellers who never pickupa fone is where itz at.

  3. Anonymous says:

    Did Ch.9 make any money off the vid. or the guys that made the YT vid?
    Approx. how much?

  4. Anonymous says:

    Rick in PV
    Exactly, MDLQ. If a video falls in the YouTube forest and nobody pays for it, is it a success?

  5. Anonymous says:

    Short Term Memory
    I hate to tax your mind, Mr. Botello, but what do you get with “postmodern media”? Opinion. News by accident. Lousy editing if any. Lack of verification. All sorts of free stuff. And like anything else, you get what you pay for. Why write and/or perform a song for free? Or publish a newspaper for free? Or write a book for free?

    We’re looking at the first generation in American history to not meet and exceed the prior generation’s standard of living. All that free shit really pays, doesn’t it?

  6. Anonymous says:

    We just couldnt leave your site before saying that I seriously loved the quality facts you present to your visitors? Will be again soon to check up on new posts

  7. Anonymous says:

    Dexter Morgan
    That video is a disposable as a fat Mexican’s diapers.

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