Our man Tony took a sledgehammer to the party trolley’s sale of discounted ride tickets, claiming it was a sign of desperation. That the Strip was already a losing proposition and would likely leave taxpayers holding the bag for the $500,000 Kansas City had loaned the system.
Au contraire, counters Strip honcho Bill Nigro.
“This is just a part of doing business,” Nigro says. “Every business does things to get its name out there and other than the ad in the Pitch we haven’t done anything – we haven’t done any advertising. We’re just now starting to advertise and we had our best weekend last weekend without any advertising. The whole Groupon thing haden’t even started.”
Groupon is a targeted email blast for a heavily discounted “daily deal on the best stuff to do, see, eat, and buy in” whatever area. In the case of The Strip, Kansas City.
And while the not-too-far between-the-lines on some of the local businesses that have signed on with Groupon might rather strongly hint that they were in sore need of new customers in the free falling economy, powerhouses like Michael Smith and Blanc Burger have also signed onto the service.
It’s merely marketed, Nigro says.
“When we start advertising on the radio is Tony going to say that’s another sign of us being desperate,” Nigro asks.
So just how good was last weekend’s traffic count on The Strip?
“We had about 600 riders and 300 a night is our break even,” Nigro says. And we hadn’t even advertised and we had thunderstorms and everything. It would have been even bigger had it not been raining. Let me tell you, women will not go outside when it’s raining. They spend all afternoon getting ready and fixing their hair and they aren’t about to go out in the rain.”