Every time I think that the Star’s Ink Mag – for the younger demo – has hit bottom, they come up with something even worse and more embarrassing. The latest stunt from Ink is yet another “hottest reader” competition that proves the effort is like a printed, useless dating rag full of nothing but fluff.
That’s what the Star gets for cloning Ink and importing its editor from Des Moines
It’s hard to imagine a more obvious waste of paper. Maybe if the AARP newsletter actually held a “World’s Greatest Grandpa” contest it might come close but the stories would certainly be more inspirational. Still, the vapidity of this effort is quite astonishing for the dead tree form of media that’s quickly circling the toilet bowl of history. Sadly, there are many reasons this won’t make Ink any less worthless.
First of all, there isn’t a seriously attractive person with half a brain who would enter this lame contest willingly.
I guess a model in need of some free press might find the opportunity worthwhile but these honors usually go to the same kind of middle-management corporate d-bags the Star would like to attract as readers. A contest like this only attracts the most generically attractive people who are most likely pimping their looks to every under-qualified PR junior executive in this Cowtown. Conversely, any person to sign up for this contest is pretty much admitting that they probably have some self-esteem issues or at least a REALLY obvious need for approval from strangers. Both of these character flaws are forgivable and probably beneficial for an interesting date, but not exactly something worth showing off to locals doing their recycling.
Also, this old school marketing ploy speaks of the dated sensibilities of Ink staffers. Again, we’re following Des Moines here, people. While entertainment journalism can educate and provoke enlightening conversation when done right, a contest so brazenly superficial isn’t really befitting the media savvy millennial generation.