There actually was a time when the much-maligned Don Fortune was hailed as cutting edge. Honest. How do you think the former 980 KMBZ afternoon sports talk kingpin got the job in the first place after flunking out of TV at Channel 5? But times change, and the days of Fortune being considered edgy ended after they started handing out fangs to local journalists and talk show hosts. When the era of polite society on air went the way of the dinosaurs.
At the end of his days – in comparison to today’s sports talk radio standards – Fortune came across as impotent, an on-air gummy bear. To this day, his once-upon-a-time arch rival Jason Whitlock, likes to remind Cowtowners of Fortune’s shortcomings.
Alas it was WHB superstar Kevin Kietzman who ultimately toppled Fortune in the mid-late 1990s and has since owned local sports talk airwaves.
Enter 610 Sports