The stakes are high and the game is afoot over the future of grocery circular advertising in the Kansas City Star. When one thinks of major, heavy hitter newspaper advertisers, it’s hard to gaze any higher up the food chain than the ubiquitous grocery store flyers that I recycle upon contact with each and every week.
And just as the huge department stores that used to flood the Star with underwear ads have majorly dialed back their newspaper advertising, and classified ads have fled, area grocery chains are considering their options.
To better understand what is going on, check out the talking points in the pitch that follows – made by a prominent area direct mailer. It explains the purported advantages of