Hearne: Grocery Store Ad Wars – Direct Mail vs. The Star

Think of it as a historic and monumental battle…

The stakes are high and the game is afoot over the future of grocery circular advertising in the Kansas City Star. When one thinks of major, heavy hitter newspaper advertisers, it’s hard to gaze any higher up the food chain than the ubiquitous grocery store flyers that I recycle upon contact with each and every week.

And just as the huge department stores that used to flood the Star with underwear ads have majorly dialed back their newspaper advertising, and classified ads have fled, area grocery chains are considering their options.

To better understand what is going on, check out the talking points in the pitch that follows – made by a prominent area direct mailer. It explains the purported advantages of

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9 Responses to Hearne: Grocery Store Ad Wars – Direct Mail vs. The Star

  1. Anonymous says:

    Ptolemy
    Why recycle the inserts? We have plenty of trees.

  2. Anonymous says:

    jojo
    yeahaaa….more bad news for the star.
    way to go hearne…anyone wse know die..
    anyone get hit by a car that you know.
    What fun it is to report that a major paper
    in a major city is having problems.
    wow…hearne…you must be jacking off reading
    this crap….you are one miserable indvidual..
    no wonder your wife was cheating on you!

  3. Anonymous says:

    smartman
    This is just a stop-gap. This will all go viral in a few years. Just download the coupons to your PDA or have your favorite manufacturers send them to you, let’em scan them at Point Of Sale. Cheaper, faster, cleaner. NO DEAD TREES!

    It’s awful when anyone loses a job. Anybody that is still working at the Star since all the layoffs started is an idiot. The writing has been on the wall for a while. They’ve all had plenty of time to jump ship. I can’t have much empathy for those that will get whacked now and forever.

  4. Anonymous says:

    dumbman
    oh c’mon “smartman,” are you really trying to tell me if the Star hadn’t laid off Hearne he’d already have jumped ship?

    really?

    REALLY?

  5. Anonymous says:

    smartman
    Dumbman, Hearne’s a little different story since he’s got some family money to fall back on. I don’t think that’s the case with most employees at the Star. If you’re the primary breadwinner in your family, I don’t care if you’re in maintenance, a journalist, editor or pressman and you aren’t actively looking for a new job you’re an IDIOT.

  6. Anonymous says:

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  7. Anonymous says:

    Rainbow Man
    Pasted from Yahoo– “When A Star Dies”
    Stars ..usually end their lives in a gigantic supernova, one of the brightest events in the universe. After this violent and dramatic death, they leave behind a neutron star or black hole. Smaller stars shed layers over thousands of years, ejecting planetary nebula as they run out of nuclear fuel and enter their red giant phase. The ejected nebula is an expanding shell of gas that leaves behind a burnt-out, highly compact star known as a white dwarf.

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  9. F. Collins says:

    Ad Wars
    I have been searching for a way to receive the food day ads here in KC.. I discontinued the Star because it lacked indepth reporting so I no longer have access to the food day ads without going around to the stores and collecting them or searching them out on the internet. Are they no longer being delivered via mail and if they are how do I go about receiving them??

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