New Jack City: Popcorn, Pop & Candies for the Family = $#@&*!

Did the Smith family smuggle food into the movie theater for their kids to snack on while watching HOW TO TRAIN YOUR DRAGON?

Chances are—YES!

According to the Industry’s ONLINE TESTING EXCHANGE (OTX), parents are the primary group to most likely purchase concessions or spend more money at the movies (purchasing for several people instead of just one or two).

They are also much more likely to consistently smuggle in food from the outside for their children.

In surveys conducted by OTX during the 4th quarter of 2009,

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5 Responses to New Jack City: Popcorn, Pop & Candies for the Family = $#@&*!

  1. Anonymous says:

    smartman
    The answer is simple. Double the damn ticket prices and drop the concession prices to Quik Trip levels. This pricing model has been tested in some markets and has yielded positive results on both the revenue side and keeping out the riff-raff. The only issue is with the studios getting greedy and wanting more of the box office take.

  2. Anonymous says:

    jojo
    WAIT TILL IT COMES OUT ON VIDEO…AND FOR
    $20 YOU CAN EAT CHICKEN SPIDINI AND WATCH
    A MOVIE.
    MOST OF THOSE MOVIES ARE CRAP…SO YOU
    WASTE TIME AND MONEY ON THE CRUMMY ONES.
    WAIT..THERES PLENTY OF GOOD MOVIES ON
    DEMAND AND THEY ARE RIGHT IN YOUR HOME.
    THE THEATRES ARE PUTTING THEMSELVES OUT OF
    BUSIENSS JUST LIKE THE BLOCKBUSTERS..
    HEY…TECHNOLOGY SHOWS ME I CAN GET MOVIES
    RIGHT THRU MY INTERNET…SCREW AMC…

  3. Anonymous says:

    jayne
    Trouble is you can’t beat the taste of movie popcorn so all good intentions are out the window.

  4. Anonymous says:

    MandDShagger
    Gimme a .99 44oz drink and a bucket of popcorn or a hot dog for a buck and I’m down with paying $15.00 to $20.00 for the movie.

  5. Anonymous says:

    Johnny Utah
    would they rather families with kids stay away? look the other way at us bringing in food for the kiddies.

    you can deal with love or hate. you can’t deal with people ignoring you.

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