I’ll start this off by simply noting that I don’t like radio and I like Internet radio even less.
However, the growing segmentation of all media in the digital/Internet age has always drawn my interest. In the future, it’s important that we stop thinking about “radio” and think more about audio and the way different way that users want to utilize their listening experience.
The first thing that intrigues me about this is that, unlike blogs ANYBODY can start an Internet radio station but few people really put much serious effort into it.
Just a modicum of skill is required to start “broadcasting” audio from the web. Think I’m kidding? Take a look at the low barrier to entry for Randy Miller’s new project.
Yup, Live 365.com offers Internet radio broadcasters the ability to set up their “radio show” with very little technical skill.
But will anybody listen?
So far Miller’s operation is definitely a niche product. And because it appears backed by the P&L District from the start there’s not a lot of pressure as far as ratings/listeners goes.
Bottom Line: Randy Miller’s foray into online broadcasting is really about the years he has put into the Kansas City radio scene and nothing else.
Who cares if anybody is listening?
The ads are more “sponsorship” than advertising and I doubt anybody is really concerned about the obviously minuscule crowd he’s drawing. This is an “economy of old buddies” and name recognition, not the serious battle for real advertising revenue that exists in corporate radio.
What I would like is if Miller took some chances with the format and broke out of his safe comedy routine for just a second. But I doubt his sponsors want unnecessary complications. I liken the whole experiment to those TV broadcasting jobs that NFL Football coaches take in between their real gigs.
As for the content, I listened for about half an hour this morning and it’s exactly the same kind of shtick that Miller did when he was on “real” radio. Nothing to write home about and it was basically background noise while I was busy doing more important things.
Don’t get me wrong, I’m not completely pessimistic on Internet radio despite the fact that I think that video and photos are far more interesting online. Experts agree that as the Internet becomes more mobile online radio will make significant gains. When people are tuning into their favorite online broadcast with their phone and then maybe plugging that phone into their car for the drive to work THEN I think we’ll see the true power of online radio. However, for the moment, Miller is a bit too far ahead of his time in terms of his distribution method and his conventional act really belongs on a more conventional format.