As journalism makes a transformation to the digital age the dreaded, anonymous mean-spirited Internet comment is now becoming a curse for journalists who were part of a corporate enterprise that controlled public opinion through their stranglehold on media channels.
Now the Internet has given rise to angry, pajama-clad reactionaries who are seemingly on equal footing with reporters who have slaved away on a story.
To wit, a recent consumer satisfaction opus backfired on Pitch reporter Nadia Pflaum and her newsy instincts seemed all wrong in the populist/plebeian setting of a comment forum. I don’t care about the details of the story because they’re really not that interesting. What’s important is that the tale started with Nadia investigating the moaning and groaning of an unsatisfied consumer and ended with a great deal of anger aimed her way.
Unfortunately, it seems that it might have been her dead tree investigative instincts that led her astray.
Like any good reporter, she worked to tell both sides of her giant nothing of a story. However, these consumer angst tales were perfected by old school Kansas City TV legend Stan Cramer and he didn’t really care about the petty details which was a precursor to the new school of digital journalism. The highlight of the old “Call For Action” stories was always Cramer running after some unsuspecting and usually befuddled business owner and putting him on the spot. Most of the time the small time biz person would make things right but the lame back and forth between frustrated consumer and struggling merchant was NEVER the focus of the tale. TV viewers kept Cramer on the air because he portrayed himself as a champion of the “little guy” and a crusader against cases that probably weren’t even significant enough to make it to small claims court.
The antics of Cramer were the real story that so many people admired.
Meanwhile, “journalism” never really helped anybody. For all of her fairness and objectivity Nadia really “took it on the chin” from people not as nice as her beefy, fashionista boyfriend Sike.
Like it or not, The Internet doesn’t seem to care about facts or both sides of the story or even responsible reporting. The angry digital mob is what makes waves. In light of this fact, once again Nadia rages. Let’s look at her pouting where she talks trash about the subjects of her story: