For baseball fans with any real knowledge perennial Royals mediocrity has been a fact of life every season since the late 1980’s, but this year it seems abundantly clear.
Still every season at Springtime, for so many years, there has been lots of unreliable marketing disguised as reporting that touts the fortunes of Kansas City’s baseball team. With the promotion of unproven players or coaches no less. Only suckers believe this kind of nonsense and I’m happily noticing that the pointless hype might just have abated this year.
I notice that the Royal’s slogan, “It All Happens Here” is remarkably understated.
There is good reason for this low key approach.
Last year Cy Young Award Winner Zack Greinke offered a bit of hope but after the All-Star break it was obvious that not even his talent could really help the team. While I think the guy was a paper tiger and his stats are a result of a good player dominating non-competitive games. Overall, there’s a realization under the surface that Greinke will be great one day, just not with the Royals. So it’s not like that will do us any good.
Other than their “Great White Hype” — which is still one of the best sports movies around by the way — prospects for the Royals ride on nothing more than the renovation at The K. There’s no getting around the fact that it’s a beautiful park with wonderful amenities. And this new slogan decidedly speaks to the only real attraction – A nice day in reasonably good weather at the stadium.
At this point the prospect of Stroud’s pan fried chicken now available at the park has generated more excitement than any incoming player. And lord knows Stroud’s could use the business.
In terms of baseball, I think Kansas City blogger Chimpotle accurately captures what most fans expect with his great spin on the softcore Royals slogan: