As AMC plans to add more snacks and eating options to their theaters I can’t help but fear that movie-going is going to become a lot more like Olathe’s ridiculous Fork & Screen. It’s a bit of a tragedy that simply offering better movies isn’t really a viable option for one of Kansas City’s most beloved corporate chains.
Sadly, focus on the “movie-going” experience is driving AMC to make sure that I go to the movies less and less. Little do they know that younger and tech savvy movie aficionados are forgoing these expensive options in favor of simply stealing a film by way of BitTorrent. Suckers with too much money seem to be the biggest demographic that local movie chains seem to be targeting. Desperately working to attract hipsters might explain why a horrible movie like Avatar is so popular. A hippie-earth-mother-loving movie devoid of any real redeeming moral lesson seems somewhat appropriate for a collection of people who have mistaken movies for dinner theater.
Let’s remember that Fork and Screen came on the scene with a bit of widespread social media manipulation and unquestioning blogger d-bags trumpeting its arrival.
What they didn’t mention was the price of the food, the overall noise factor and fact that it’s nearly impossible to concentrate on a movie with all of the servers, food munching and jostling of people who don’t really care what’s on screen. For me the problem is double because the venue is out in Olathe and that requires me to possibly endure a bit of racial profiling while navigating through the many Kansas suburbs in order to see a movie.
So, in the final analysis new snacks and eating options are fine but it doesn’t bode well for the movie business when the people who care most about the quality of what’s on the screen are the same people stealing their content and forgoing all of the pricey bells and whistles built into going to the movies.