Net result: people were literally run over grabbing for the gusto.
Which brings us to the Power & Light Distict‘s latest promotion, shooting $5,000 in cash out of a “confetti cannon” onto the well-groomed, party hearty faithful at its “2010 Live! K.C.’s Biggest New Year’s Eve Party” blowout.
“I think it’s dangerous as hell,” says one nightclub nabob who asked not to be named. “You get a bunch of people drunk and then dump money all over them? Just wait until some guy grabs some money out of a girl’s hand – and that’s going to happen. Somebody’s going to get hit in the head and a fight’s going to start – it’s just that simple.
“Imagine a couple thousand people scrambling for that $5,000. Man, there’s going to be some pushing and shoving to get to that money. You think everybody’s going to be really nice and just daintily pick up the ones?”
Westport Flea Market main man Joe Zwillenberg‘s take on the dollar dump?
“I just think it’s low rent,” Zwillenberg says. “It reminds me of the days when some radio station would dump $500 over a high school football stadium or the Dash for Cash at Kemper Arena during the monster truck pulls. They’d line people up and make them run through mud to pick up money. It’ll be a zoo – they just better be careful – they’d better have a lot of security because people are going to fight. I mean, it’s money.”