On it they announced big plans for their upcoming Thanksgiving issue. Something to the effect that “…the Kansas City Star has BIG PLANS for your Thanksgiving Day edition and holiday shopping.”
We could look forward to the largest edition of the year. Not necessarily news, mind you but that the paper will be filled with sales inserts from all of my favorite retailers, etc.
So WHAT Plans?
Those were outlined in a much smaller print size at the bottom of the piece explaining that all STAR subscribers will automatically receive home delivery on Thanksgiving day at an additional cost of $1.25!
“November delivery will reflect this slight one-time additional cost,” it proclaimed.
As a longtime subscriber to the STAR, I’ve reluctantly come to accept today’s meager print editions.
Looks to me that one of the only real BRIGHT SIDES left are the obituaries— seemingly one of the few remaining profit centers for the newspaper.
According to the McClatchy Watch on-line site, the STAR’s daily circulation lost 18,411 subscribers between March 21 and September 30 of this year. While much of nay reflect recent cutbacks on Star deliveries to outlying areas, it still adds up to fewer readers.
It’s even worse on the national level!
According to Audit Bureau of Circulations, 379 of the largest U.S. Daily’s fell an average 10.6%!
So I can’t really fault the STAR for trying to find avenues to generate additional revenue.
I wouldn’t even mind another across-the-board subscription increase if it meant keeping the paper afloat.
But don’t nickel and dime me