According to sources, former Mix 93.3 FM superstar Kelly Urich was thisclose to signing a deal with the 95.7 The Vibe and taking over for the recently axed Shorty & the Boyz show.
In fact, there is a school of thought out there that Shorty et al were blown out with that very radio chess move in mind. Until, that is, Entercom’s moribund Kiss 99.7 FM got wind of things and waltzed in with a fatter check book. Now Urich will be leaving his basement broadcasting bastille on-or-around December 12th after his one year noncompete with MIx expires.
Urich did not return calls in time for this column but confirmed earlier in the week that he was in negotiations with the stations.
One wild card: Will The Vibe now rehire Mike and Shorty back to protect its ratings, reportedly No. 4 in the station’s target demo? The odds of that happening: slim