K.C. will be converted from a Diary reporting to a Personal People Meter or PPM market.
The changeover has now been implemented and the first solid ratings info using the new system will become available December 31, 2009.
To say that local radio suits are nervous about their first set of numbers achieved under the new system would be an understatement.
But let’s back up minute.
Up until now Arbitron selected listeners pretty much at random and had them fill out a quarterly diary of their daily listening habits.