I don’t mind admitting that I’m somewhat disappointed that during this summer more allegations of racism and discrimination never materialized at the P&L District related to their swimming pool stupidly named “The Jones.” There are many factors related to the relatively quiet swimming season but it was probably the cold weather that kept people from every demographic away. It really takes a nice heatwave to spark the intense fighting over Kansas City’s racial divisions.
Still, credit the savvy target marketing from this upscale (read: tacitly racist and explicitly elitist) Downtown Destination for avoiding a fight this summer. Check out their latest press release for a benefit tonight:
“This is really shaping up to be an awesome Friday night! The weather will be perfect, the crowd will be one sweet collection of KCs beautiful peeps, the cocktails will be flowing, the beats poppin and everyone singing “I’m on a roof! T 7 Kickoff/Jonesing For Halloween/End of Summer Bash or whatever you want to call it (and Twilight) it’s all in the name of major fun for two good causes. Dress is stylish casual (save the costumes for Halloween’s T 7) but clowning is always appreciated at Bacchus soirees. We hear patrons are coming to play hard so be ready. Ticket prices go up at the door so get on the train trick. On behalf of The Ronald McDonald House and Child Protection Center, thanks to all of you who support our events. CHEERS!”
I don’t know what cheerleader wrote the tripe I’ve quoted but it’s so horrible it makes me feel a lot less guilty about ignoring Amber alerts and not just because they’re mostly an exercise in small market media and local government Missing White Woman Syndrome.
Furthermore, this is a horrible way to promote a pool party that should always be sold on hotties.
In at attempt to be forthright I should note that I have absolutely no desire to go swimming with middle-class white people and that’s not just because I’m horribly ethnic and I have back hair. However, I’m just curious at the target marketing that’s being used to keep this place so effectively segregated. The simple answer might be that $35 to smile at people and earn some self-esteem through widely publicized charity work is something that only Kansas City’s petty bourgeois could afford.