In the case of local alternative weekly the Pitch, Stanford & Sons main man Craig Glazer – a Pitch advertiser – has devised such a plan. First some background.
“Well, I’ve noticed here at The Legends and Village West where I am, that lately the Pitch looks like they’re only leaving a handful of papers in their racks,” Glazer says. “It comes out on Wednesday and they pick up the old ones and leave the new ones. I went out the other day and ran into the people who pick them up and leave them – a man and a woman. And I said, ‘Oh are those the old ones?’ and the guy said, ‘No, these are the new ones.’ And they only left out just a handful – I don’t think there were more than 10 or 12 copies. It looked to me like they were only putting out a third or less of what they used to put out.”
Glazer did the math and concluded that readership was down. He wasn’t surprised.
“The Pitch seems to go out of their way to write about people, places and things that nobody’s ever heard of – just to be different,” Glazer says. “And I can see that to some extent, they want to be different. But I think they need to pick and target celebrities – people who have a profile – and get the real juice. Like find out that Tony Gonzalez couldn’t wait to get out of Kansas City. I mean, the Star has driven the Mark Funkhouser and Gloria story into the ground.”
Speaking of which…
“(The Pitch) told me they don’t write about stories the Star has already written about,” Glazer says. “Well, how many more Funkhouser stories or ‘We hate Hearne Christopher‘ stories do we need to read about? I think they should write about things people know (something) about but take angles that the Star can’t or is afraid to write about – avant garde